
Executive Leadership Team
Thomas Senecal
Chief Executive Officer & Chairman
Tom has over 33 years of experience in the financial services industry. In 1988, Tom began his career at KPMG as a CPA specializing in bank taxation. Joining PeoplesBank in 1995, he held positions in Finance and Commercial Lending before being elected as President, CEO & Chairman in 2016. He is a graduate of the University of Massachusetts Amherst Isenberg School of Management and attended the Tuck Executive Program at Dartmouth College. He serves on the Massachusetts Bankers Association Board of Directors and is also a Corporator for both The Loomis Communities and The Horace Smith Fund.
Brian Canina
President
Chief Operating Officer
Brian has over 20 years of experience in the financial industry. He is a graduate of Bryant College and is a Certified Public Accountant. He is also a graduate of the ABA Stonier Graduate School of Banking and is a recipient of the Wharton Leadership Certificate. Brian is president of the Finance and Accounting Society of New England. He serves on the board of directors for Helix Human Services.
Aleda De Maria
Executive Vice President
Chief Banking Officer
Aleda has over 25 years banking experience in areas of consumer banking and lending, operations, and digital strategy. She received her undergraduate degree from Westfield State University and her Masters of Business Administration from Western New England University. Aleda attended the ABA Stonier Graduate School of Banking where she received a Leadership Certificate from The Wharton School. Additionally, she completed the Six Sigma Certificate program from Duke University’s Office of Continuing Studies and is a certified Six Sigma Green Belt. Aleda volunteers her time on the Board of Directors of Dress for Success Western Massachusetts.
Frank Crinella
Executive Vice President
Chief Lender & Chief Credit Officer
Frank has over 35 years banking experience in all areas of commercial banking, including lending, cash management and loan work out. Frank earned a Bachelor of Science degree at Western New England College. He has served as a Board member for the following organizations: United Way of Pioneer Valley, Ronald McDonald House of Western Mass., Springfield Business Improvement District, Economic Development Council of Western Mass. and the Make A Wish Foundation.
Amy Roberts
Executive Vice President
Chief Administrative Officer & Chief Human Resources Officer
Amy has over 22 years of experience working with business leaders to develop and implement people and talent development strategies. She has a Bachelor of Arts in Communications from Bridgewater State University and a Masters of Human Resource Development from American International College. An active member of the community, Amy has served on many boards including the United Way of Hampshire County, Big Brothers and Big Sisters of Hampshire County, and CHD. Amy is currently the President of the Board of Directors for the Springfield Public Forum and serves on the Service Above Self Annual Luncheon Committee for the Springfield Rotary and Basketball Hall of Fame.
Hayes Murray
Executive Vice President
Chief Financial Officer
Hayes has over 20 year of experience in the financial industry. He holds a bachelor’s degree from Gordon College, a masters in accounting from Western New England University, and is a Certified Public Accountant. Prior to joining PeoplesBank in 2021, he was the CFO of a de novo bank in western Massachusetts, and also spent over a decade in public accounting. Hayes is the President of the East Longmeadow Soccer Association, a member of a Finance and Accounting Society of New England, and volunteers his time coaching youth basketball and baseball.